Digitalfie is a project of  the 9 european cinema chains that are about to develop the digital cinema experience with ways of interaction between customers and the cinema. This project is based on the Digital Cinema Experience results of the research by peacefulfish and  Lapland Centre of Expertise for the Experience – LEO. This research was done in year 2007 and it contained focus group interviews with  the customers and cinema professionals. These interviews were used as a foresight to the development of the business models and general cultural context of the cinema.

I was a cowriter on this reseasch and the journey to the world of the digitalizing cinema was really interesting. This also gived me the first push on the field of the cinema, audience and reception reasearch. And during the couple last years I have found this path really exciting for myself too. The role of the audiences is booming through the social media and the convergence culture phenomenons. The barriors between privat and public actions of audiences are faling down throught the  new roles of  audiences. The active cultural impact is possible through new interactive medias and collide of the ways of the Internet use.

Digitalfie is about to develop web services for local cinemas to develop the interaction between customers and cinemas. There’s a lot of possibilities for services in this field that can really enrich the thing that we might later on call as Cinema 2.0.

Check out: www.digitalfie.com