During the couple last years I have been resolving clients problems in the field of e-commerce, virtual business models and stuff. I would like to point out the critical change in the business thinking that you should be aware. I don’t want to go in the deep waters of e-commerce, into the background of the needs and the solutions. In my experience there is no general facts or guide how to get your business running in the web. It’s as a big and cruzial change in any company as a creating totally new business model or going to totally markets. But there is something that might help to see the horizon.

This post were inspired by The Personal MBA and his post about the way he have learn how to run business and how to see the fundamental facts of business. (http://personalmba.com/everything-i-know-about-business-i-learned-from-world-of-warcraft/) 

His approach in this post is to compare the generally known methods to his experience in the virtual world of the WoW. For me he is preperesting a person who have been growing and developing his thinking by following how ppl are acting in the virtual world.For those who are new with the idea of the World of Warcraft – it’s a multiplayer digital universe of online gaming based on the role-playing game. It has a own currency – the WoW gold and it’s allowing ppl to interact its virtual economy for “real” economic benefits. The currency has its value in the real world money and that’s how the commerce in the virtual markets have been booming up to multi billion dollar industry. Check out wikipedia article for more info (http://en.wikipedia.org/wiki/Virtual_economy)

My humble statement in here is that the for understanding the future of the business you should understand how ppl are acting in the virtual worlds and how the virtual economy is contructing. The comparision with the todays accredited facts in the business world versus the facts in the virtual world are giving one approach to understand the upcoming changes in the culture alike in the business.